The 5-Second Trick For Johnnie Walker Blue Label Ultra
The 5-Second Trick For Johnnie Walker Blue Label Ultra
Blog Article
Within our quest for your lightest bottle feasible, we took our eyesight into a group of professional glassmakers. Checking out shapes and glassblowing techniques to minimise glass use without having compromising durability.
Diageo is a global chief in beverage Alcoholic beverages with An excellent selection of manufacturers throughout spirits and beer classes.
Johnnie Walker’s 5 years of investigation and growth have meant which the information received is becoming utilized throughout the range of Diageo products and solutions.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle continues to be created by adopting a exam-and-understand model, building and Discovering with out limitation and imagining what the way forward for lightweight luxurious packaging could provide.
International Style and design Director at Diageo, Jeremy Lindley who led the design task, reported, “Johnnie Walker Blue Label Ultra was born from an ideation session thinking about the future of luxury. With other types shifting in direction of light-weight – like eyewear and significant-performance cycling – we questioned no matter if luxurious spirits could adhere to match. “We took our eyesight to a group of skilled glassmakers and throughout a five yr take a look at-and-learn method bit by bit discovered how to produce classy, light-weight glass.
From peaty whisky to fruity whisky, lean on our professional insights to find out the entire selection and character of different whisky flavours.
Along with external glass makers, the brand rethought all areas of how the bottle is developed, designed and transported: from hand-blowing the glass, to using a teardrop condition which, for the first time at any time, intended reforming the enduring Johnnie Walker sq. bottle.
. more info The Earlier claimed ‘lightest body weight Scotch whisky bottle’ was released by a United kingdom retailer and weighed all around 298 grams.
With less than 888 bottles released globally, Each individual bottle is independently numbered and presented inside of a luxury collector’s circumstance.
Having said that, the technological know-how won't still exist to roll out the Ultra bottle completely. Diageo hopes that this will improve, and it has presently been granted a patent to continue development.
Diageo has stated which the “Formerly claimed ‘lightest pounds scotch whisky bottle’ was introduced by a UK retailer and weighed all over 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo Along with this, Diageo has announced that a royalty-free of charge license for the patent is going to be presented to anybody who wishes to affix Johnnie Walker in its mission. Lindley stated: “As opposed to hold this new understanding close to our chest, we’re excited to offer a royalty-no cost licence to our granted British isles patent to the earth.
“Instead of keep this new expertise close to our upper body, we’re enthusiastic to be offering a royalty-no cost licence to our granted British isles patent to the entire world.
In whisky packaging, luxury ordinarily signifies hefty—Imagine thick bottles with significant stoppers that double as trophies on the shelf. Johnnie Walker hopes to upend that contemplating and embrace the notion that lithe is lavish.
This is the just one-off bottle for now illustrating the art of the doable, being a design and style experiment and redefining light-weight as luxury. We will go on to apply these learnings across the broader Diageo variety.
Your payment information and facts is processed securely. We do not retailer bank card aspects nor have access to your credit card data.
And this, for the first time in Diageo’s background, a license to our patent for gentle-body weight glass beverage containers will be supplied on the royalty-absolutely free foundation to all as a means to encourage progress in the wider market.